The Weeknd
We helped the Hurry Up Tomorrow team transform Coachella’s most iconic ride, the Ferris Wheel into an exclusive XR experience accessible via mobile devices to celebrate the launch of the new film.
THE CONCEPT
The experience was delivered as a WebAR experience for greater accessibility. Fans would scan the QR codes posted inside each ferris wheel cart to launch the experience directly in their mobile browser.
It’s hard to compete in a sea of stages, so we brought Abel to the ski with some mind-bending AR effects that fans loved. We build our experiences for broad accessibility and focus on how the most number of fans can engage and share the moment.
RESULTS
Total 8th Wall Sessions
36-second average dwell time
Ticket Purchase Intent
19.8% conversion rate from total page visits
Content Creation
19.7% users captured AR content
Social Amplification
59.5% share rate from captures