TOYOTA
AR effects for Supra, Prius, and Prius Prime
Forward collaborated with Toyota and Saatchi & Saatchi to create interactive AR experiences promoting the Toyota Supra, Prius, and Prius Prime. The goal was to engage car enthusiasts by combining immersive technology with each model’s unique features, helping potential buyers connect with the brand in a personalized, engaging way.
OUR APPROACH
For Supra Swerve, we developed a 90s-inspired AR driving game, allowing users to virtually test-drive the Supra, highlighting its performance and handling.
With Prius Picks, we created an interactive personality quiz, aligning users' lifestyles with the Prius model that best fit their needs. Both experiences showcased Toyota's innovation and connected users directly to the brand.
RESULTS
The project successfully generated excitement for Toyota's models through immersive, user-centric digital experiences, increasing engagement and offering a unique connection between the audience and the brand.
The personalized AR effects demonstrated Toyota’s commitment to leveraging technology for marketing, positioning the brand as a leader in digital innovation.