SNAPDRAGON
Script to Screens in an instant.
THE CHALLENGE
Showcase Snapdragon’s unplugged performance under pressure at a culturally relevant moment through authentic festival storytelling.
THE CONCEPT
2025 marked the start of our journey bringing Snapdragon’s performance, power efficiency, and connectivity to the heart of culture.
We demonstrated how Snapdragon-enabled devices unlock extraordinary experiences, transforming how fans connect, create, and explore in real-time at Coachella.
We scripted and produced the multi-platform campaign that was done on-site while the festival heart was beating. From leveraging natural light to innovations in the production pipeline, we helped capture the energy of the festival and the community that fuels the festival.
RESULTS
397K+ Organic Accounts Reached
on Coachella Social Channels
487K+ Organic Views
on Coachella Social Channels