Companies of all sizes are more equipped than ever to make the next big thing–especially with the support of AI. But Boston Consulting Group flagged a rising risk of “zombie” innovation: teams going through the process without connecting their actions with broader business strategies and the human experience.

We worked with Panoplai to learn how innovation leaders across marketing, product, and strategy are using AI in their processes and curated a range of human-centered and future-facing research approaches, from audience immersion to strategic foresight, to help you leverage AI’s full potential to help you innovate with intention.